It’s the Holy Grail of sales and marketing professionals: a 360-degree view of each potential customer to help inform the creation of highly-relevant, timely messaging.
Although nearly every MarTech and SalesTech platform is striving to provide that view, most still have significant gaps in their contact records. These records may offer a name, a job title, a business address, and a desktop phone number, but they fall flat when it comes to personal and demographic information.
The value of having the correct contact data for decision makers can’t be overstated.
When a visitor uses a Gmail or Yahoo account to access and download content from your website, do you simply send an automated response to that email address? You already know it's probably a catch-all account. How do you know if this is your next dream client or just a drive-by? And, how will you make contact on the channels this person actually uses?
When you reach out to prospects, is your messaging tailored to their specific demographic profile? Are you communicating with a woman or a man, young or mature, local or remote, native speaker, an executive or individual contributor? Without demographic data, a marketer will find themselves resigned to sending generic messaging that's unlikely to resonate with their unique customers.
These gaps cost sales and marketing teams opportunities and revenue, and these teams can’t assume that their MarTech and SalesTech platforms are working toward resolving these issues.
Forward thinking SalesTech, HR-Tech, MarTech, and lead-intelligence companies like ZoomInfo, LeadIQ, Seekout, and Selling Simplified have discovered the benefits of enriching their contact records with Pipl’s industry-leading index of 3 billion online identities.
Each online identity includes valuable social and demographic information, like current job title, employment history, social media usernames, age, language, and gender – enabling companies to craft messaging that’s on-point.
Pipl online identities also contain a wealth of personal and professional contact information, including 1.9 billion mobile phone numbers, 1.7 billion email addresses, and 4 billion social-media usernames, so that leads can be contacted on the right channel, even if a personal email address is all the information that a salesperson has to start their query.
If all of this sounds like it’s beyond the capabilities of your current SalesTech and MarTech platforms, consider asking them to add the power of Pipl data. Or consider shopping for a platform that already has.
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