A Guide to Overcoming the Contact Intelligence Conundrum

The defining challenge of today’s data-driven SalesTech and MarTech organizations is to connect customers with their audience and provide actionable and detailed business intelligence. The drive for personalization demands that SalesTech and MarTech companies provide their customers with a complete picture of a prospect or customer to enable relevant, timely and personalized messaging in each of their marketing channels. This is called contact intelligence, and achieving it requires access to rich, up-to-date people data; professional, social, demographic and contact information.

By equipping clients with contact intelligence tools and the complete data to support them, SalesTech and MarTech companies can help their customers:

• Turn incomplete lead data into increased sales
• Improve efficiency by focusing on the best leads
• Segment with greater sophistication, uncover hidden opportunities
• Optimize user experience and increase conversions

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