Signifyd Stays One Step Ahead of Fraudsters with Pipl

Signifyd is the world’s largest provider of guaranteed fraud protection (GFP) for ecommerce businesses. Over 10,000 online stores in 100 countries depend on Signifyd for complete protection against chargebacks on every approved order that later turn out to be fraudulent. That mitigates fraud liability for their customers.

Signifyd’s success is built on a combination of its proprietary machine learning technology and human expertise. Using people data, the machine learning algorithm evaluates transactions to verify a customer’s identity and assess the risk factor of the purchase. Transactions identified as low-risk are approved for the merchant, while the overwhelming majority of high risk orders are denied. A relatively small number of outliers among high risk transactions are transferred to Signifyd’s team of 150 fraud analysts for further review. The company uses a multitiered decision system, with each tier using cost effectiveness and performance measures to evaluate and determine the next steps in the review process.

Download the full case study to find out how Signifyd is leveraging Pipl data API and Pipl SEARCH in their processes to achieve results like these:

• 50% REDUCTION in case time
• 70% of cases RESOLVED in first search