TRUSTED IDENTITIES: A New Paradigm for Fighting Friendly Fraud

As if merchants aren’t already concerned about fraud, they’re finding themselves
increasingly targeted by their own customers—so-called friendly fraudsters. Based on
current data, friendly fraud is rising in spite of sophisticated prevention strategies and
tactics. A key reason is because current identity verification tools are based on incomplete
and disconnected information. Here, you’ll learn the characteristics of a trusted identity
and how trusted identities offer new hope for uncovering deceptive claims and recouping
losses from friendly fraud.