Pipl Identity Elements
Stronger phone & email signals for teams that need more precise evidence
Fraud and risk teams often have the identifiers. What they're missing is enough context to know what those identifiers mean together. Identity Elements gives teams stronger phone and email signals that plug directly into existing models, rules, and workflows, so they can approve more legitimate users earlier, reduce unnecessary friction, and make more defensible decisions without changing their decision engine.
Modular identity depth across phone and email signals
Identity Elements offers three tiers of depth across phone and email signals, so teams can match the level of identity evidence to the decisioning moment that needs it. Each tier is designed to feed existing models and decision systems rather than replace them.
Approve more legitimate users earlier
Add identity context at the moment of signup, login, or checkout so teams can make more confident decisions before friction or review gets introduced.
Strengthen existing models without rebuilding them
Identity Elements plugs into the models, rules, and workflows teams already use, adding higher-confidence evidence without changing decision ownership.
Match evidence depth to the decision at hand
Choose the tier that fits the moment — real-time scoring for high-volume decisions, richer context for edge cases, or highest-confidence resolution when identity certainty is required.
Pipl Identity Elements for stronger signals
Identity Elements gives fraud and risk teams three tiers of identity depth across phone and email signals, so they can match the level of evidence to the decisioning moment that needs it. Score and Intelligence are powered by Elephant, Pipl's large payment AI model. Owner draws on Pipl's global identity graph, the same foundation that powers Search. All three are designed to feed existing models and workflows without replacing them.
Identity Score
Score provides real-time trust signals built for production workflows at signup, login, and checkout. Available for both phone and email identifiers, Score includes recency context such as first seen and last seen, so models can interpret identity risk earlier, before friction or review gets introduced. Score is powered by Elephant, Pipl's large payment AI model.
Identity Intelligence
Intelligence delivers deeper identity evidence that improves model precision when baseline signals get noisy, especially in new markets or edge cases. Available for both phone and email identifiers, Intelligence cross-checks user attributes such as name, address, email, and phone to provide models with more context for decisions that can't be resolved with surface-level signals alone. Intelligence is powered by Elephant, Pipl's large payment AI model.
Identity Owner
Owner provides the highest-confidence global resolution for teams that require identity certainty, along with supporting evidence that can be incorporated directly into internal scoring and downstream workflows. Available for both phone and email identifiers, Owner draws on Pipl's global identity graph, the same foundation that powers Search, to surface the deepest level of identity evidence available.
The foundation of every Element query
Identity Elements draws on two complementary foundations. Score and Intelligence are powered by Elephant, Pipl's large payment AI model. Owner draws on Pipl's global identity graph, the same foundation that powers Search. Together, they give teams the signal depth to find meaningful identity evidence across phone and email identifiers, even when records are incomplete or spread across global markets.
5+ Billion
Global Identities
28+ Billion
Unique Identifiers
740+ Billion
Trust Signals