Pipl Recognized as a Contender in Identity Verification Solutions by Leading Research Firm

Post Falls, Idaho – January 24, 2023 – Pipl, the identity trust company, today announced that Pipl has been named a contender in The Forrester Wave™: Identity Verification Solutions, Q4 2022 report issued by Forrester Research for its Pipl Trust Solution. In the report, Forrester evaluated identity verification solutions on 22 criteria based on current offering, strategy and market presence.

Pipl Trust was recognized for providing “vertical-agnostic IDV solutions with adaptive risk scoring that enables a frictionless experience for good, trusted users.” The report also notes that Pipl’s “public-records-based IDV is strong” and its “phone-number and email-address reputation checks and improvement of data quality of its proprietary databases are ahead of others evaluated.”

Pipl Trust - Evaluating Trust at Every Point of Digital Customer Engagement

Digital acceleration has exacerbated old issues and created new ones for website operators and mobile application providers—from fake registrations and false reviews, to account takeover and promo abuse. It’s important for businesses to be able to quickly and efficiently establish trust to reduce friction for good customers while defending against abuse. The Pipl Trust data set includes more than 5 billion identities, over 1 trillion data connections and the broadest and deepest set of emails and mobile phone data available globally

Pipl Trust adds an invisible, frictionless trust evaluation to any web page or app screen and is easily integrated into the signup process with a snippet of code. Leveraging AI and machine learning it then seamlessly provides continuous adaptive trust scoring to enhance the customer's experience throughout their journey and stop fake profiles from infiltrating the platform. For example:

  • Streaming services – makes signup quicker and easier for customers while mitigating shared account concerns. For example, one beta user was able to make 10.6 million automatic consumer signup decisions and automatically approve more than 8.5 million sign ups in a month with significantly reduced manual review.   
  • Social media platforms – reduces impersonation and fake accounts. 
  • Online marketplaces and ecommerce sites – reduces fake buyers and sellers at the point of entry
  • Dating apps – reduces fake profiles used in “catfishing” scams.  
  • Gaming companies – reduces impersonation and grooming, and policy abuse (e.g., gold farming). 

About Pipl

Pipl is the global identity trust company. Some of the world’s leading online enterprises rely on Pipl solutions to provide frictionless customer experiences and approve more transactions with greater confidence and speed. Pipl enables this by ensuring customers are trustworthy at multiple touchpoints including registration, login, review and purchase. Using AI and machine learning, Pipl is able to establish deep connections among more than 100 billion disparate identifiers, including email, mobile phone and social media data and then look at the big picture to verify that an identity can be trusted. Learn more about our solutions for identity verification  and digital trust at and follow us on LinkedIn.