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Pipl Search Solutions

Real identity intelligence for an era 
of AI-generated fakes

Search is Pipl's identity intelligence solution, powered by Elephant and built on 20 years of identity data. It delivers raw identity attributes and relationships into the systems your team already owns, without introducing external scoring logic.

See why Pipl is different
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Reach defensible conclusions faster

Investigators resolve ambiguous identity questions faster when relationships are visible rather than inferred from isolated records.

Reduce review queue pressure

Give automated systems the identity context they need to handle more cases without escalation, so review queues contain only the cases that genuinely require human judgment.

Defend decisions with stronger evidence

Identity evidence from Search is explainable across systems, teams, and compliance environments, so decisions hold up when they need to.

5B

Unique identities

740

Identity fragments

2B

Daily signal updates

The intelligence behind every Pipl Search query

Elephant is a specialist large risk model, purpose-built for identity resolution rather than a general-purpose LLM. It connects fragmented data across Pipl's global identity graph, surfacing relationships, validating attributes, and revealing patterns isolated records don't show. The intelligence it delivers is precise enough to act on and explainable enough to defend.

Learn about Elephant
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Identity attributes and relationships delivered into your decisioning systems

Search API queries Pipl's global identity graph and returns raw identity attributes and relationships in real time. Teams use the data to validate identity relationships, assess consistency, and reduce reliance on assumptions when evaluating activity. A flexible schema and stateless delivery deploy without forcing structural changes to existing infrastructure. No external scoring logic is introduced, and decision ownership stays with the team.

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What Pipl Search delivers in production

When fraud intelligence is built specifically for payment environments and calibrated to the conditions a team actually manages, the impact shows up in the numbers that matter.

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19.44-point increase in approval rates

In a global marketplace case, Trust increased approval rates by 19.44 percentage points at the same fraud threshold.

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19.44-point increase in approval rates

In a global marketplace case, Trust increased approval rates by 19.44 percentage points at the same fraud threshold.

approval-rates-icon

19.44-point increase in approval rates

In a global marketplace case, Trust increased approval rates by 19.44 percentage points at the same fraud threshold.

Frequently asked
questions about
Pipl Search

How is Pipl Search different from a fraud scoring solution?

Pipl Search delivers raw identity attributes and relationship intelligence that teams incorporate into their own decisioning systems. Unlike fraud scoring solutions such as Pipl Trust, which return calibrated risk decisions, Search returns the underlying identity data and leaves the decision logic with the team that owns the workflow. Search doesn't assign fraud scores, generate outcomes, or recommend actions. This makes Search appropriate for organizations that have built their own models, rules, and review processes and need stronger identity data to make those systems more precise, not a third-party scoring system to replace them. Search and Trust are separate solutions in Pipl's product suite, designed for organizations with different decisioning needs.

What makes Pipl's identity data different from other identity providers?

Pipl Search delivers raw identity attributes and relationship intelligence that teams incorporate into their own decisioning systems. Unlike fraud scoring solutions such as Pipl Trust, which return calibrated risk decisions, Search returns the underlying identity data and leaves the decision logic with the team that owns the workflow. Search doesn't assign fraud scores, generate outcomes, or recommend actions. This makes Search appropriate for organizations that have built their own models, rules, and review processes and need stronger identity data to make those systems more precise, not a third-party scoring system to replace them. Search and Trust are separate solutions in Pipl's product suite, designed for organizations with different decisioning needs.

What kinds of identity data does Search return?

Pipl Search delivers raw identity attributes and relationship intelligence that teams incorporate into their own decisioning systems. Unlike fraud scoring solutions such as Pipl Trust, which return calibrated risk decisions, Search returns the underlying identity data and leaves the decision logic with the team that owns the workflow. Search doesn't assign fraud scores, generate outcomes, or recommend actions. This makes Search appropriate for organizations that have built their own models, rules, and review processes and need stronger identity data to make those systems more precise, not a third-party scoring system to replace them. Search and Trust are separate solutions in Pipl's product suite, designed for organizations with different decisioning needs.

How is Pipl Search different from a fraud scoring solution?

How is Pipl Search different from a fraud scoring solution?

Pipl Search delivers raw identity attributes and relationship intelligence that teams incorporate into their own decisioning systems. Unlike fraud scoring solutions such as Pipl Trust, which return calibrated risk decisions, Search returns the underlying identity data and leaves the decision logic with the team that owns the workflow. Search doesn't assign fraud scores, generate outcomes, or recommend actions. This makes Search appropriate for organizations that have built their own models, rules, and review processes and need stronger identity data to make those systems more precise, not a third-party scoring system to replace them. Search and Trust are separate solutions in Pipl's product suite, designed for organizations with different decisioning needs.

What makes Pipl's identity data different from other identity providers?

What makes Pipl's identity data different from other identity providers?

Pipl Search delivers raw identity attributes and relationship intelligence that teams incorporate into their own decisioning systems. Unlike fraud scoring solutions such as Pipl Trust, which return calibrated risk decisions, Search returns the underlying identity data and leaves the decision logic with the team that owns the workflow. Search doesn't assign fraud scores, generate outcomes, or recommend actions. This makes Search appropriate for organizations that have built their own models, rules, and review processes and need stronger identity data to make those systems more precise, not a third-party scoring system to replace them. Search and Trust are separate solutions in Pipl's product suite, designed for organizations with different decisioning needs.

What kinds of identity data does Search return?

What kinds of identity data does Search return?

Pipl Search delivers raw identity attributes and relationship intelligence that teams incorporate into their own decisioning systems. Unlike fraud scoring solutions such as Pipl Trust, which return calibrated risk decisions, Search returns the underlying identity data and leaves the decision logic with the team that owns the workflow. Search doesn't assign fraud scores, generate outcomes, or recommend actions. This makes Search appropriate for organizations that have built their own models, rules, and review processes and need stronger identity data to make those systems more precise, not a third-party scoring system to replace them. Search and Trust are separate solutions in Pipl's product suite, designed for organizations with different decisioning needs.

Real identity evidence, when your decisions need to hold up

Gaps in identity data create gaps in decision quality. Search delivers raw identity attributes and relationships, powered by Elephant, into the systems your team already uses.

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