An in-depth report from Datos Insights, the leading research and advisory partner to the financial services industry.
The financial services industry has hit a plateau in fraud reduction and has quietly redirected its energy toward authorization optimization. While approving more good customers, not just blocking more bad ones seems like a good idea in practice, they're still leaving money on the table.
Download the in-depth report from Datos Insights, the leading research and advisory partner to the financial services industry.
FIs broadly agree that contextual, real-time, AI-native decisioning beats legacy rules-based approaches, yet only 18% use contextual identity signals extensively and 65% use them just moderately. Integration complexity, volume-based licensing costs, and unclear ROI stall deployment.
FIs blend proprietary vendor data, behavioral analytics, device intelligence, and consortium participation to avoid single-source dependency, yet 55% call proprietary, non-consortium data moderately-to-extremely important, even though few can build it themselves at scale.
One-to-three percentage point gains in approval rates now represent meaningful, recoverable revenue. This presents a bigger opportunity for most FIs than further fraud-loss reduction, which has plateaued.
say proprietary vendor data matters more than consortium data
expect AI-powered attacks to have the greatest impact on payment fraud
Trust Score point lift from device continuity, login to purchase
of FIs use contextual identity signals extensively in real-time fraud scoring
Trust API delivers Elephant's risk assessment at the moment of decision. Identity, behavioral, and device signals are evaluated as one connected picture, calibrated to the environment's fraud patterns rather than a generic baseline.
Every score ships with 50+ customer-facing signals and reason codes, so every decision is explainable. Millisecond, stateless delivery lets Trust API deploy into live workflows without adding operational complexity.
Trust Device captures device fingerprint, behavioral signals, and session context the moment a session begins, then answers what device tools alone can't: does this device belong to the person claiming to use it, verified against an identity graph of 5 billion profiles.
That context reaches Elephant alongside the transaction, unmasking emulators, bot farms, and spoofed environments while recognizing trusted customers, even on a first visit. The result is a score that catches fraud, and trust, that transaction data alone would miss.
On escalation, Trust Insights surfaces the reasoning behind every Trust output: the resolved identity and its connections, the signals behind each risk score, and the patterns surfaced by Trust Monitoring.
Analysts work from context already in front of them rather than reconstructing cases. Work that used to mean digging now closes in seconds.
Trust Monitoring runs continuously across your account base, tracking behavioral and device signals across accounts and sessions.
Velocity spikes, cross-account activity, and AI-orchestrated patterns surface at the account level before they appear in individual transactions. Findings flow into Trust Insights, so teams act before coordinated fraud compounds.