Approve the wrong order or decline the right one, and the cost lands long after checkout.
A false decline gets logged as fraud stopped while the customer quietly shops elsewhere.
Welcome offers meant for new customers end up funding duplicate accounts.
Fraudulent orders that ship come back as chargebacks after the goods and margin are gone.
Every held order costs analyst time and risks a sale that won’t wait.
Honest first orders get mistaken for fraud without purchase history.
Forwarding addresses can mean overseas purchases or criminal networks moving stolen goods.
Password and profile changes can come from account owners or fraudsters.
One person can open multiple accounts and collect the discount on each.
Purchases made by legitimate agents can be mistaken for bot attacks.
A newly created email stands out from one used for a decade.
An email or phone in use for a decade says more than one created yesterday.
Scores and reasons feed your existing fraud system; your team makes the call.
Retain the customers your acquisition budget already paid for.
Catch fraud and promo abuse before they reach your bottom line.
Fewer orders need a second look.
Growth brought this global apparel retailer rising fraud and a backlog of held orders. Turning away good shoppers to fight it wasn’t an option. With Pipl Trust, the retailer could approve more orders without letting more fraud through.
Results:
